In June, for the first time, Sir David Attenborough’s video endorsing World Land Trust (WLT) was not the most watched video on WLT’s YouTube site.
Month in, month out, Sir David’s video is consistently the most popular on the site. That was until June, when he was toppled from the top spot by footage of a Syrian Brown Bear filmed on a remote camera by WLT’s conservation partner in Armenia.
Often referred to ‘as the most trusted person in the UK’ WLT is proud to have Sir David among its patrons. We are also very pleased to report that Sir David has made an excellent recovery from recent heart surgery and that he is about to embark on a speaking tour of Australia that had been postponed due to concerns about his health.
We know that many people donate to World Land Trust because they have searched the internet for ‘Sir David Attenborough’s charity’ and WLT comes top of the list. So it’s been no surprise that Sir David’s video has been the most watched on WLT’s YouTube site, with more than 23,000 views since it was uploaded 18 months ago.
On the other hand, the short video of the Syrian Brown Bear is so endearing that we aren’t sorry that in June it trumped Sir David with almost twice the number of views. More importantly, we don’t think Sir David minds in the least. And the race is on to see which video has the most views this month!